Dr Simon Blank
Dr Simon Blank
Reignited engagement through personal brand positioning Scaled TikTok visibility with performance-led strategy Re-established authority through structured organic growth
Reignited engagement through personal brand positioning Scaled TikTok visibility with performance-led strategy Re-established authority through structured organic growth
The Problem
The Problem
Dr Simon Blank had built a strong following of 28,000 on Instagram, but growth had plateaued. Engagement was declining, reach was inconsistent and TikTok wasn’t performing, with little traction from the For You Page and minimal discovery beyond existing followers. The audience was there. The strategy wasn’t.
Dr Simon Blank had built a strong following of 28,000 on Instagram, but growth had plateaued. Engagement was declining, reach was inconsistent and TikTok wasn’t performing, with little traction from the For You Page and minimal discovery beyond existing followers. The audience was there. The strategy wasn’t.
Year
2025
Year
2025
Year
2025
Industry
Dentistry
Industry
Dentistry
Industry
Dentistry
Type of work
Social Media Management
Type of work
Social Media Management
Type of Work
Social Media Management
Timeline
Ongoing
Timeline
Ongoing
Timeline
Ongoing
The process
We repositioned Simon not just as a dentist, but as a leading dentist with a clear personal brand. Developed a trialled-and-tested personal branding framework tailored to his tone and clinical style. Structured content around education, authority and real patient journeys. Introduced stronger hooks and retention-led edits for short-form video. Optimised TikTok for discoverability, focusing on For You Page traffic The focus was performance-driven organic growth — not vanity posting.
The process
We repositioned Simon not just as a dentist, but as a leading dentist with a clear personal brand. Developed a trialled-and-tested personal branding framework tailored to his tone and clinical style. Structured content around education, authority and real patient journeys. Introduced stronger hooks and retention-led edits for short-form video. Optimised TikTok for discoverability, focusing on For You Page traffic The focus was performance-driven organic growth — not vanity posting.
Result
Reignited engagement through personal brand positioning Scaled TikTok visibility with performance-led strategy Re-established authority through structured organic growth
Ready to take action?
Book a free consultation and let’s explore your goals together — with clear, honest guidance on where we can add real value.
Ready to take action?
Book a free consultation and let’s explore your goals together — with clear, honest guidance on where we can add real value.
Ready to take action?
Book a free consultation and let’s explore your goals together — with clear, honest guidance on where we can add real value.